Our strategic planning process is designed to build the gap between you and the competition. This is where everything starts at Publicity. It’s the foundational process for helping transform our client partners into 7 & 8-figure powerhouse brands.
SOCIAL MEDIA ADVERTISING
At the core of any eCommerce brand looking for serious growth, social advertising is a non-negotiable. In the name of driving industry leading results, we built elite team pods with specialists on every line to drive maximum ROI for every dollar spent.
Generating revenue from existing search traffic for your products and brand should be at the foundation of any eCommerce marketing strategy. It’s the low hanging fruit. Are you missing out on stable revenue from Google Ads?
Aggressive traffic growth is great for accelerated customer acquisition but email should be your core profit center. Selling to existing customers to drive repeat purchases is significantly cheaper than acquiring new customers – and maximising your profit and CLTV through a robust email marketing strategy is essential. Are you driving 20% + of revenue from email? If not, you’re leaving big $$ on the table.
A fully-functioning retention strategy is always running a highly considered SMS program alongside email – it’s the one-two punch that really drives maximum customer retention. BUT messaging is everything with making SMS marketing work for you. Get it wrong and you’re left with annoyed customers. Get it right and well, it will show in your bottom line and customer love.